섬유
Seal of cotton a loaded symbol
- 출판일1995.10
- 저자
- 서지사항
- 등록일
2016.11.02
- 조회수
605
The success of Cotton Incorporated's Seal of Cotton logo in achieving consumer recognition is reviewed. Surveys indicate that 77% of Americans recognize the seal, up from 73% in 1991. The seal may be used on any 100% cotton goods, regardless of country of origin. The target consumer audience is women aged 18-49 who are responsible for more than 75% of all textile purchases. The history of the seal and its uses are outlined.