직/편성물 가공

Anti-microbial products: The advantages of marketing them (Spanish) (Los productos antimicrobianos: Ventajas de su marketing)

  • 출판일2000.11
  • 저자
  • 서지사항
  • 등록일 2016.11.02
  • 조회수 319
Over the last ten years anti-microbial products have risen from obscurity to products which represent real added value for the manufacturer. A product with anti-microbial treatment has a sales advantage over an untreated product; other marketing considerations are brand recognition and scientific credibility. The article presents information about the scientific aspects of anti-microbial products with particular reference to products by Thomson Research Associates, marketed under the Ultra-Fresh brand name, It discusses the role of micro-organisms, the use of anti-microbial products in the manufacturing process, types of anti-microbial products, anti-dust mite products, and points to consider when choosing anti-microbial products.
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