부직포

Strategic Planning in the Rapidly Changing Nonwovens Industry.

  • 출판일2000.04
  • 저자
  • 서지사항
  • 등록일 2016.11.02
  • 조회수 362
The world nonwoven fabric industry is undergoing a period of intense restructuring and consolidation. The world market grew from ＄7 billion to ＄9 billion during the past five years. BBA Nonwovens, PGI Nonwovens, and Johns-Manville emerged as super-suppliers to larger companies, such as Kimberly-Clark and Procter & Gamble. The development of composite products led to organized supply chains, vertical integration of companies, and outsourcing. Smaller companies are filling niche markets within the industry. Nonwoven fabric manufacturing companies should segment themselves into strategic business units, develop strategic products, and identify market segments. Competitiveness in the market depends on operational excellence, leadership, and focus on specific customers and market segments. Marketing strategies also depend on the maturity of the product or market segment. 1 ref.
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