Added value in the Colbond range of products is important and is achieved by linking technical, market and business developments in a co-ordinated manner, working closely with the customer. Colbind Nonwovens are polyester-based nonwovens for industrial uses. Colback is one of the key products - a unique thermally bonded spunlaid made from bicomponent filament with a polyester core and a polyamide (nylon 6) skin. Construction details are included and the characteristics of Colback products are adaptable by varying four parameters (listed). Close cooperation with business partners is a key company focus and the state-of-the-art development and application laboratory in Arnhem, The Netherlands, is important here. Colback is a primary backing in high-grade patterned broadloom carpet - its features are described. Colback EasyTuft and Colback DuoLock are defined. Automotive sector sues are covered and also the construction market. Added value accrues from exploiting potential, providing many services and co-operation with relevant market partners.