의류제품
Performance Activewear Makers Learn Some New Games.
- 출판일1994.02
- 저자
- 서지사항
- 등록일
2016.11.02
- 조회수
385
The big growth areas for apparel suppliers to the sporting goods industry in 1994 will be outdoor apparel, jackets, and soccer apparel. High performance fabrics, such as CoolMax, Polar Fleece, Polartec, Lycra, and Supplex, will help increase sales at sporting goods apparel retailers. Baseball apparel, T-shirts, team colors, and woodsy colors, including deep greens, browns, and reds, will continue to be improtant. Adidas has apparel made from fecycled material,including a Polar Fleece jacket, half of which is made from recycled plastic bottles. Earthmonster, of Springfield, Missouri, centers all of its apparel products around environmantal themes, and many of its fabrics are recycled. Nike is expecting significant growth in its apparel sales for 1994, especially in men's outdoor apparel, particularly its Dri-FIT jerseys and pants, Therma-FIT tops, and Clima-FIT jackets, pullovers, and pants. Reebok will emphasize performance products that are stylish enough to be worn as streetwear. Sales forecasts for Russel Athletic, Champion, Columbia Sprotswear, and Discus Athletic are also discussed.