의류제품

Will the casual trend continue? - modeling of US men's apparel sales, 1990-96

  • 출판일1999.03
  • 저자
  • 서지사항
  • 등록일 2016.11.02
  • 조회수 396
Since the late 1980s the buzz-word in the men's apparel industry has been casual. Tailored suits and coats have been replaced in the office by jeans, slacks and sport shirts. The evolution of this trend by itself is fascinating, but perhaps most important is the future direction of the evolving phenomenon. This paper presents a statistical methodology based on the use of indicator variables and time trend to model and forecast sales of various men's apparel items in order to determine the future direction of the casual trend in the United States.
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