An entirely new clothing concept being developed by Philips Electronics mixes electronics, fashion and textile technology. The technological benefits of fabric development are summarized with future possibilities of the incorporation into clothing of digital objects and interactive media for an increasingly mobile society. Fashion retailers already market chic electronics in lifestyle promotions. The Philips concept and multi-disciplinary development team are described. Philips envisages a conductive textile network in clothing, seamlessly fusing technology to smart devices in garments - a Personal Area Network, PAN. New fabrics and garment constructions permitting greater functionality are a key part of wearable electronics technology. Approaches to these challenges are described. The medical monitoring opportunities are summarized with a running top bra monitoring health status. The merging of fashion and technology crossing lifestyles and functions is discussed. New relationships and partnerships for fashion and textile designers and clothing manufacturers are advocated.