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의류제품
Evaluation of Globalization Strategies: External Analysis of the Turkish Clothing Industry
- 출판일2010.09
- 저자
- 서지사항
- 등록일 2012.02.09
- 조회수 354
In this article we present an external analysis of the Turkish clothing industry. Information on
the companies was obtained by means of a questionnaire survey. Data were evaluated to see
whether or not the Turkish clothing industry utilizes globalization market strategies, the
important factors effective to implement these strategies, perceived problems, and execution of
the strategies to compete in the global environment in addition to the modeling of the current
situation of the strategies.
