Market testing small lots of apparel enables retailers and manufacturers to decide which styles to order and produce in volume. This strategy is particularly beneficial to domestic producers because of the need for Quick Response and provides a competitive edge over importers. Information and computer technologies are critical to the success of this stategy. Total Time Management is used to audit data, simplity operations, and integrate technologies to facilitate Quick Response. The most time sensitive activities are delivery, product development, and changing production to adopt to market demands. Because the continued improvement in Quick Response depends strongly on human factors, Totak Time Management emphasizes the importance of training and executive commitment.