[의류제품] Perceptions of Fiber and Fabric Uses and the Factors Contributing to Military Clothing Comfort and Satisfaction 출판일 : 2005.03.01 저자 : Howard G. Schutz, Armand V. Cardello, and Carole Winterhalter 서지사항 : Textile Research Journal, Volume 75, No 3, 223페이지 등록일 : 2012.01.31 I 조회수 : 118 작성자 : admin |
Attitudes of military consumers toward commercial and military fibers, fabrics, and military
battle dress uniforms (BDU) are assessed using item-by-use appropriateness scaling and
conjoint analysis. The item-by use appropriateness ratings uncover strong stereotypes
about the tactile and functional characteristics of the fibers/fabrics and their
appropriateness for use in specific situations and/or environmental circumstances. Both the
fibers and fabrics and their uses and characteristics are reduced to a minimum number of
factors using principle components analyses. A multiple regression model shows that the
discomfort of the fibers/fabrics can be predicted from a combination of “tactile”
and “functional” characteristics. Results of the conjoint analyses reveal that the thermal
properties of the hot weather BDU and the “abrasiveness” of the temperate BDU are the
most important factors contributing to their (dis)comfort. Although fit is the most important
factor contributing to overall consumer satisfaction with the BDU, tactile and appearance
factors are equivalently important to such functional factors as protection and durability. The
data, methodologies, and approach can be used to better understand consumer attitudes
toward both military and commercial fibers, fabrics, and utility uniforms.
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