A computer was used to generate geometric patterns in black on a white ground with varying cover factors. Males and females in different age and income group subjectively graded these samples for their aesthetic appeal. The distribution of cover factors selected by the graders indicated a peak at about 55 percent. Two minor peaks at about 25 and 75 percent were noted. Age, sex, and income-dependent deviations are illustrated. This information can be used to design fabrics with an aesthetic appeal for specific target groups or for the largest number of consumers.