Paul Reinhart AG has been involved in the cotton merchandising business for over 200 years. The company is successful because it responds quickly to changing market conditions. Paul Reinhart recognizes that market conditions can be influenced by a complex assortment of political and economic factors. The formation of the European Economic Community, the emergence of the Central Asian producers after the collapse the Former Soviet Union, and the decentralization of the Chinese cotton industry are a few recent events that have significantly impacted worldwide cotton prices.